Canoe Patagonia Fair Trade Surf Mailer seeding header 1

Client:

Patagonia

Service:

Print
Production
Creative Strategy

Patagonia Fair Trade Surf

We were asked by Patagonia to re-imagine a design for a press mailing (seeding) kit to support the launch of the new Fair Trade Surf collection. This was to include references to the brands identity, its mission statement and the products sustainable waterproof story.

Canoe Patagonia Fair Trade Surf Mailer seeding 1

We developed packaging and created a printed mailer from recycled materials, reflecting the brands values and amplifying the product messaging.

Canoe Patagonia Fair Trade Surf Mailer seeding 2
Canoe Patagonia Fair Trade Surf Mailer seeding 3
Canoe Patagonia Fair Trade Surf Mailer seeding 4