Canoe Web Home 1900x1300 Columbia POD 4 Thumb

Client:

Columbia Sportswear

Service:

Digital
Print
POS
Photography
Art Direction
Production
Videography

Columbia X National Parks POD Activation

We were asked by Columbia to assemble a ‘POD’ of talent that enabled bespoke, modular content that created packages that would reach multiple touch points and drive to purchase.

Canoe Web Home 1900x1300 Columbia POD 1
Canoe Web Home 1900x1300 Columbia POD 2
Canoe Web Home 1900x1300 Columbia POD 7
Canoe Web Home 1900x1300 Columbia POD 5

We created a POD that offered a unique, full 360immersive experience that connected the brand to retailers, influencers and media outlets. We maximised content generation moments whilst streamlining internal resources with the added benefit of economies of scale.

Canoe Web Home 1900x1300 Columbia POD 11
Canoe Web Home 1900x1300 Columbia POD 9
Canoe Web Home 1900x1300 Columbia POD 10
Canoe Web Home 1900x1300 Columbia POD 8