Columbia X Manchester United Celebrity Seeding
We were asked by Columbia to create personalised seeding packages for the Columbia x Manchester United collection and encourage recipients to post on social media.
We designed a custom box featuring collaboration logos and key campaign call-outs and hashtags. The box had a football theme including a personalised wrap around the jacket with the recipients’ name printed using official Manchester United fonts and colours. Jackets were seeded to celebrities and high-profile fans of Manchester United, encouraging them to post on social media.