Canoe Columbia X Manchester United Seeding Blue

Client:

Columbia Sportswear

Service:

Creative Strategy
Print
Production

Columbia X Manchester United Celebrity Seeding

We were asked by Columbia to create personalised seeding packages for the Columbia x Manchester United collection and encourage recipients to post on social media.

Canoe Columbia X Manchester United Seeding 1
Canoe Columbia X Manchester United Seeding 2

We designed a custom box featuring collaboration logos and key campaign call-outs and hashtags. The box had a football theme including a personalised wrap around the jacket with the recipients’ name printed using official Manchester United fonts and colours. Jackets were seeded to celebrities and high-profile fans of Manchester United, encouraging them to post on social media.

Canoe Columbia X Manchester United Seeding 3