Canoe Creative
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Brief

We were asked by Columbia to assemble a ‘POD’ of talent that enabled bespoke, modular content that created packages that would reach multiple touch points and drive to purchase.

Response

We created a POD that offered a unique, full 360o immersive experience that connected the brand to retailers, influencers and media outlets. We maximised content generation moments whilst streamlining internal resources with the added benefit of economies of scale.

Canoe Hardvark Merino Social Campaign Design agency

Brief

As not only a design agency, but a creative strategy agency, we were challenged by London based mens shirt brand Hardvark, to design create a digital campaign that would increase social engagement and website footfall.

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Response

We produced a social media campaign that targeted brand relevant audiences. We did this through innovative design and contemporary Art Direction.

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Canoe Royal Mail We are Royal Design agency 4

Brief

We were asked by Royal Mail to develop and produce a 12 month internal campaign to strengthen the relationship between workers and Royal Mail Group (RMG). This was achieved by heroing select individuals and their role in the company.

Canoe Royal Mail We are Royal Design agency 3

Response

We developed an internal campaign ‘We Are Royal Mail‘ which highlighted employees in the company and how their individual efforts contribute to complex company ecosystem at Royal Mail.

Canoe Royal Mail We are Royal Design agency 1
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Canoe Columbia X National Parks Style Guide Design agency 1

Brief

As Columbia’s European design agency, we were asked to create a cross-channel strategy to support the launch of the Columbia X National Parks partnership.

Canoe Columbia X National Parks Style Guide Design agency 2
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Response

We designed and produced a brand guidelines booklet that informed retail and wholesale partners of retail environment and digital asset implementation.

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Canoe Royal Mail Booklet Home square Design agency 1

Brief

We were asked by Royal Mail to create a B2B communication tool to explain the parcel journey as well as the broader range of services to its Employees.

Canoe Royal Mail Booklet Home Design 1
Canoe Royal Mail Booklet Home square Design 2

Response

We developed a B2B information booklet through simple, visually stimulating infographics and digital illustration.

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Canoe Patagonia Nano Puff Home Design 4

Brief

We were asked by Patagonia to re-imagine a design for a press mailing kit to support the launch of the new Nano Puff Jacket. This was to include references to the brands identity, its mission statement and the products recycle story.

Canoe Patagonia Nano Puff Home Design 2
Canoe Patagonia Nano Puff Home Design 3

Response

We developed packaging and created a printed mailer from recycled materials, reflecting the brands values and amplifying the product messaging.

Canoe Patagonia Nano Puff Home Design 1
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